Dirty Gremlin - Website Design
Dirty Gremlin
Rapidly becoming the latest extreme sports brand to hit the streets of Australia, Dirty Gremlin needed a website that meant business.
Its main focus was to make an impact in the market, and it sure did. We thought to ourselves, what's a good way to keep people on the site and tell their friends, whilst increasing sales?
Being extreme sports, we added an addictive FMX game to the site.
We have since heard that a whole school class in Brisbane was all competing for the highest score in the game, and this was all while a lesson was taking place. The word quickly got around and soon the game was the talk of the school, meaning Dirty Gremlin was the site everybody wanted to visit.
Simple but effective and it worked. So what did that mean for Dirty Gremlin? Traffic and sales. Fantastic
We had a great incentive for riders and fans all over the country to provide their emails to get involved. Dirty Gremlin had something they wanted in the form of sponsorship, clothing, and a fresh new attitude. The contact form was an excellent feature to help determine who our market was and what their interests were. This provided vital information to perfect our email and marketing campaigns and develop products to suit our demographic.
Having your own database is the key for extra sales and will separate you from the rest. Don't waste time and money buying into somebody else's database to end up with a list of cold contacts. Cold contact offers can appear to be spam and will land you straight in the Junk Mail box - and the only thing we know that lives there is junk.
Start building your database from Day 1. WHY? If somebody likes your product or services, and they provide you with their details, they want more from you. Hot contacts are great for more traffic or additional sales right now and in the future.
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